Blue Shield of California Foundation


Blue Shield of California Foundation is the grant-making arm of Blue Shield of California. Their work supports community clinics and domestic violence shelters across the state.

As the technical lead and a key strategist for planning vital updates to the site’s content strategy and architecture, I help the Foundation prioritize usability and accessibility, meet organizational goals, and manage the visual design of the website and digital marketing collateral.

I also provide regular guidance on interpreting Google Analytics metrics and reports, have assisted with SEO strategy, and implemented a new set of HTML email templates.

View screenshots

My role:

  • Visual design
  • Information architecture
  • Front end coding (HTML, CSS)
  • Development with Drupal
  • HTML email templates


Aida P., Public Affairs Associate

Catherine and I have worked on several projects including a website redesign and the entire experience was flawless. Working with Catherine makes me look good, she has so many skills that make her a great resource for website best practices, email marketing, websites design, Photoshop, and so much more.

Aida P., Public Affairs Associate
Blue Shield of California Foundation

Hey! Let's work together.

Connecting with teams in the early stages of strategy, design, and development is my happy place.

Let's find out if we're a good fit:
phone: (415) 787-2459